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Case Code: BSTR565
Case Length: 15 Pages 
Period: 2016-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Bayer AG
Industry :Agrochemical
Countries : Americas and Europe
Themes: Business Strategy/Merger & Acquisition
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Bayer`s Acquisition of Monsanto

 
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ABOUT BAYER GROUP

 

Bayer, a global life sciences company, had operations in 79 countries around the world with 241 fully-owned consolidated subsidiaries by 2017. Its products portfolio included crop protection products, seeds prescription products, nonprescription products, animal health products, and nonagricultural pest control products. The company was started in 1863 as a partnership firm “Friedr. Bayer et comp.” by Friedrich Bayer and Johann Friedrich Weskott to manufacture and sell synthetic dyestuffs for the textile industry. In 1881, the partnership firm converted itself into a joint stock company. It then established a pharmaceutical department in 1888. In 1899, Bayer introduced the world’s popular iconic drug Aspirin...

 
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