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Case Code: BSTR565
Case Length: 15 Pages 
Period: 2016-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Bayer AG
Industry :Agrochemical
Countries : Americas and Europe
Themes: Business Strategy/Merger & Acquisition
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Bayer`s Acquisition of Monsanto

 
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INTRODUCTION

 
On June 7, 2018, German-based Bayer AG (Bayer) completed the acquisition of US-based The Monsanto Company (Monsanto) for US$63 billion. Werner Baumann, the then Chief Executive Officer (CEO) and Chairman of the Board of Management of Bayer, said, “We will listen to our critics and work together where we find common ground. Agriculture is too important to allow ideological differences to bring progress to a standstill.” After the merger, the combined entity announced that it would invest US$16 billion on collaborative R&D worldwide over the next six years. Analysts believed that the deal would help Bayer to make significant inroads into the digital farming space. Additionally, it would help the company gain global leadership in the seed and pesticide markets and achieve expected per annum synergies of US$1.3 billion three years after the merger.. .

 

 
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