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Case Details

Case Code: BSTR564
Case Length: 16 Pages 
Period: 2017-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : The Walt Disney Company
Industry :Media & Entertainment company
Countries : America
Themes: Digital Business Strategy/New Market Disruption/Strategic Alliances/Competitive Strategy/ Mergers & Acquisition
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Disney Enters Streaming Space: Can it Disrupt the Disruptor?

This case won the Third Prize in the John Molson MBA Case Writing Competition, organized by Concordia University, Canada.
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INTRODUCTION

 
In August 2017, Robert A. Iger (Iger), Chairman and CEO of The Walt Disney Company (Disney), the world’s largest entertainment company, announced that Disney would end its movie distribution agreement with Netflix and launch its own direct-to-consumer (DTC) streaming services. The first streaming service, focused on sports (ESPN+), was launched in April 2018 and the second, a Disney-branded film and TV streaming offering, was slated to debut in 2019. According to analysts, the move was an attempt by the company to address investor concern over cord-cutting in the traditional media business and to outrun disruption by adapting to the changing media and entertainment landscape. As consumers continued to cut the cord, the use of streaming services had exploded, leading to big subscriber losses for cable providers. By the end of 2017, a total of 24.9 million viewers had cut the cord on cable, satellite, or telco TV services in the US — up 43.6% year over year... .

 

 
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