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Case Code: BSTR560
Case Length: 13 Pages 
Period: 2011-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Oravel Stays Pvt. Ltd (OYO)
Industry :Hospitality
Countries : India
Themes: -
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

OYO Rooms in China: Scaling the Great Wall

 
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OYO’S JOURNEY

 

Ritesh, a college dropout, started his business career at the age of seventeen. He conceived the idea of hotel aggregation during his travels, when he checked into a budget hotel and found that the services offered were below par. Carrying the idea forward, Ritesh started Oravel Stays Pvt. Ltd in 2011, which was a platform to enable listing and booking of budget accommodation. In 2012, Ritesh received a seed funding of around INR 3 million from VentureNursery for his startup...

 
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