Dr. Reddy's New Corporate Identity

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Dr. Reddy's New Corporate Identity case study (Case Code: BSTR013) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR013 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Corporate Restructuring
Case Length : 9 Pages
Period : 2000-2001
Pub. Date : 2002
Teaching Note : Available
Organization : Dr. Reddy Labs, American Remedies Ltd, Cheminor Drugs Ltd.
Industry : Healthcare & Pharmaceuticals
Countries : India

Abstract:

The case gives an overview of the new corporate identity of Dr. Reddy's Laboratories, unveiled in April 2001. DRL restructured its corporate identity mainly because of the merger of DRL with American Remedies Ltd. and Cheminor Drugs Ltd., and the subsequent listing of DRL on NYSE. The new corporate identity also attempted to distinguish the founder Dr. Reddy, from the brand Dr. Reddy. The case is intended for MBA/PGDBM level students as part of the Business Strategy curriculum. From the case, students are expected to analyze the various reasons for restructuring the corporate identity of DRL, despite enjoying a good brand image. They are also expected to understand why DRL attempted to distinguish between Dr. Reddy, the person and the brand.


Issues:

Dr. Reddy Labs, Corporate Identity, Differentiation of founder from the company, Indian Pharma industry prospects

Contents:

  Page No.
Introduction 1
Background Note 1
A Note on the Indian Pharmaceutical Industry 3
The New Corporate Identity 5
Rebuilding DRL 5
Towards A Global Pharmaceutical Company 6
Exhibits 7

Keywords:

Corporate Identity, Dr. Reddy's Laboratories, April 2001,DRL,American Remedies Ltd, Cheminor Drugs Ltd., NYSE, Dr. Reddy, Business Strategy, good brand image

Dr. Reddy's New Corporate Identity - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.