Timex in India

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Timex in India case study (Case Code: BSTR053) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR053 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Joint ventures strategic alliances
Case Length : 13 Pages
Period : 1990 - 2003
Organization : TATA Timex Corp
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : Watches

Abstract:

The case examines the breakup of the joint venture (Timex Watches Ltd.) between Timex Corporation, leading US fashion watch manufacturer, and Titan, a leading watch manufacturer in India.

The reasons underlying the restructuring exercise undertaken by Timex after the JV was dismantled are explored in detail. The case examines Timex's restructuring at the level of strategy and product launch.

Finally, the case explores the future of the company in the light of Timex's restructuring initiatives and increasing competition in the organized watch market.


Issues:

Understand the rationale for JVs and the factors that contribute to the success or failure of a joint venture

Gain insight into reasons for restructuring organizations

Contents:

  Page No.
The Break-Up 1
Background Note 2
Restructuring Initiatives: At The Strategic Level 3
Restructuring Initiatives: On The Product Front 6
Future Prospects 8
Exhibits 10

Keywords:

Breakup, Timex Watches Ltd., Timex Corporation, US, Titan, restructuring, Timex, JV, dismantled, level of strategy, product launch, watch market

Timex in India - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.