Sun Microsystems in the Twilight Zone

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Sun Microsystems in the Twilight Zone case study (Case Code: BSTA103) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here


Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTA103 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 13 Pages
Period : 1982 - 2004
Organization : Sun Microsystems
Pub Date : 2004
Teaching Note : Not Available
Countries : Global, USA
Industry : Information Technology

Abstract:

Sun Microsystems (Sun) is a leading manufacturer of workstation computers. It has traditionally pursued a unique, vertically integrated business model. Unlike most computer hardware vendors, Sun makes its own chips (SPARC) and operating system (Solaris). Sun rose to fame during the early 1990s with its huge bet on the server market paying-off. Riding the exploding growth in that market, Sun grew faster than any other computer company to reach revenues of $1 billion. But things have not been going well for Sun in recent times. Sun's stock price, which hit $60 by the end of 2000, has fallen to about $3 by August 2004. In mid-2004, Sun seems to be beset by various problems. Low cost computers based on Intel chips and Linux software are posing a major threat. The company's cost structure appears to be bloated.

There has also been major management turmoil. It remains to be seen whether Sun can overcome these problems and reinvent itself.

Contents:

  Page No.
Introduction 1
Background Note 2
Suns's Business 3
Suns Decline 5
The Road Ahead 8
Exhibits -

Keywords:

Sun Microsystems; Microsoft; Dell; IBM (International Business Machines Corporation); Linux; Business model; Solaris; SPARC (scalable processor architecture); Hardware; Servers; Innovation; Business process; Application server; Sun's decline

Sun Microsystems in the Twilight Zone - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.