Perdue Farms –Differing Values in Different Generations




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

ABSTRACT

The case describes three generations of owners of the Salisbury-based Perdue Farms, a chicken processing family-owned business, and how each generation handled the business in their own style. The almost 95-year-old family business evolved under different leaders over three generations, each transforming and growing the business. The case discusses how a home grown poultry business developed into a world-renowned chicken processing company and highlights their business modus operandi. Under the first and second generations, the business earned a name for itself for its quality products; but the market driven focus of the third generation owner tarnished its reputation.

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Issues

The case is structured to achieve the following teaching objectives:

  • To discuss the concept of family business, its advantages & disadvantages.
  • To analyze the management style across different generations.
  • To analyze the importance of succession planning in family business.
  • To understand role played by an entrepreneur in setting up a family business, identifying the opportunities and sustaining the growth of the firm.
  • To study entrepreneurial orientations/abilities across generations involved in the family business.
Contents
INTRODUCTION
THE INCEPTION
THREE GENERATIONS OF FAMILY BUSINESS
OPERATIONS OF PERDUE FARMS: A TRADITION OF INNOVATION
DIFFERING VALUES OF THREE GENERATIONS
ISSUES AT PERDUE FARMS UNDER THIRD GENERATION
LOOKING AHEAD
EXHIBITS

Keywords

Perdue Farms, Poultry Business, Family Business, Family Values, Arthur Perdue,Frank Perdue,Jim Perdue,Succession Planning, Family Constitution, Environmental issues, Contract Farmers

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