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Case Code: ITSY091
Case Length: 14 Pages 
Period: 2010-2017    
Pub Date: 2017
Teaching Note: Available
Price:Rs.600
Organization : P&G
Industry : Fast Moving Consumer Goods
Countries : US; Europe; Global
Themes: Big Data Strategy  
/Digital Transformation 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value

 
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INTRODUCTION

 
The Procter & Gamble Company (P&G), a leading consumer packaged goods company, was regarded as a pioneer in extensively adopting big data and digitization to understand consumer behavior and facilitate quick decision making. All its activities – internal communications, consumer research, product development, production systems, supply chains, marketing and promotions, and customer relationship management – sought to leverage data. According to analysts, this digitization drive had resulted in P&G becoming more nimble and efficient. The individuals mainly credited for this feat were the company’s former Chairman and CEO, Bob McDonald (McDonald), and Chief Information Officer (CIO), Filippo Passerini (Passerini).
 
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With Passerini stepping down in June 2015, Linda W. Clement-Holmes (Linda) who had previously acted as P&G’s Global Information & Decision Solutions Officer, took charge as the new CIO. According to P&G’s top management, digitization and analytics had helped the company save billions of dollars and was a key to its quick launch of products. Experts too thought that P&G ....

 
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