The Fall of PartyGaming

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : ITSY056 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Regulations on Internet Businesses
Case Length : 15 Pages
Period : 1999-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : PartyGaming
Industry : Online Gambling
Countries : US/UK

Abstract:

The case describes the business model and the marketing strategies of UK based PartyGaming, an online gambling company. It examines the impact of the 'Unlawful Internet Gambling Enforcement Act' (UIGEA) on PartyGaming and on the other players in the US online gambling industry. It provides a brief note on UIGEA and its viability in the long-term. The case ends with a debate on the future prospects of PartyGaming.

Issues:

Gain insights into the online gambling industry in the US

Understand the business model and marketing strategies of an online gambling company

Study the impact of industry regulations on Internet businesses

Analyze the need to constantly review the online business model in the light of changing regulations in a particular industry

Contents:

  Page No.
Introduction 1
About Partygaming 2
The Initial Success 4
Legislation Against Online Gambling 6
The Road Ahead 8
Exhibits 10

Keywords:

PartyGaming Plc., Online Gambling, UIGEA, Industry Regulations, Offshore Gambling, PartyPoker.com, PartyBingo.com, PartyCasino.com, PartyGammon.com, American Gaming Association, Affiliate Program, Internet Gambling Prohibition and Enforcement Act, Poker Players Alliance, PartyPoker Interface, American Values Agenda, US Online Gambling Industry

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