Dell Inc.: Leveraging on Social Media Experience

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

To download Dell Inc.: Leveraging on Social Media Experience case study (Case Code: ITSY074) click on the button below , and select the case from the list of available cases:

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Buy Now

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment




Exchange Rates: Click Here
Delivery Details: Click Here

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How to Order this Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : ITSY074 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Social Media
Case Length : 20 Pages
Period : 2005-2012
Pub Date : 2013
Teaching Note : Not Available
Organization : Dell Inc.
Industry : Social Media, IT hardware
Countries : Unites States

Abstract:

In mid-2005, Dell Inc., once the leader in the global PC market, found itself in trouble when an unhappy customer Jeff Jarvis wrote about his experience with the company's product and service in his blog and used words such as, Dell Hell' and 'Dell Sucks'. Over a period of time, these words spread all over the blogosphere, and the internet as well as in the mainstream media. At that point, Michael Saul Dell, Founder of Dell, took this up as a challenge and the company started its social media journey in July 2006. Over a period of time, the company became a leader in the social media space.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

The case discusses how the company changed from a laager to a leader in its over six-year-long social media journey. It provides information on Dell's success in the social media space. The case also provides scope to discuss the outcome of Dell's social media initiative and how the company leveraged its social media experience to convert it into a high margin business model.

Issues:

Examine Dell's social media strategy.
Measure the impact of social media on business.
Analyze how Dell enhanced customer satisfaction using social media.
Evaluate the role of the social media in brand building.
Discuss how Dell leveraged its expertise and experience in the social media space.

Contents:

  Page No.
Introduction 1
Background 3
Dell Hell 4
Dell Embraces Social Media 6
Result of Embracing Social Media 10
Outlook 11
Exhibits 12

Keywords:

Dell, Social Media, Social marketing, Social business, Facebook, Twitter, Google+, Revenue Segment Mix, Restructuring Business, Jeff Jarvis, Buzzmachine.com, Pinterest, YouTube, LinkedIn, Flickr, Round Rock, Austin, PC Market, Embraces Social Media, Direct2dell, WordPress, @DellOutlet, Ratings and Reviews, IdeaStrom, Social Media Listening Command Center, Radian6, Social Media & Communities University, Customer Advisory Panel, Think Tank Program, Dell World, Bee Awards, Social Media Services

Introduction - Next Page>>


 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.



Leave Your Feedback