Transforming the Lives of Chanderi Weavers through Digital Intervention
The case is structured to achieve the following teaching objectives:
- To recognize the challenges faced by artisans in sustaining their traditional craft and to analyze whether digital intervention can help in overcoming the challenges.
- To evaluate the work of DEF and project Chanderiyaan in bringing about an improvement in the lives of weavers.
- To analyze the role of information asymmetry in the economy and suggest ways through which this can be reduced.
|CHANDERI – CITY OF WEAVERS|
|DIGITAL EMPOWERMENT FOUNDATION (DEF)|
|DIGITAL INTERVENTION THROUGH CHANDERIYAAN|
|ENHANCED MARKET REACH|
|IMPACT AND OUTCOME OF CHANDERIYAAN|
|AND THE JOURNEY CONTINUES…|
Digital Empowerment Foundation,Chanderi Saree,Chanderiyaan,Chanderi,Information Asymmetry,Digital literacy,Handloom Industry,Bottom of Pyramid,Jacquard looms,Monogram,E-Commerce Portal,Commonwealth Games 2010,Wireless Women for Entrepreneurship and Empowerment Program (W2E2)