Chanda Kochhar-Leading Digitization at ICICI Bank
The case is structured to achieve the following teaching objectives:
- Learn various initiatives by ICICI Bank towards digitizing its transactions and operations. Learn the strategy and vision behind those.
- Appreciate the leadership effectiveness of Kochar in strategizing and driving the execution of the initiatives.
- Understand the operational and bottom line benefits these initiatives have caused to the bank..
- Understand and appraise various challenges the bank has in future, in the context of digital banking.
|THE DIGITIZATION MOVEMENT|
|HOW IT STARTED|
|INNOVATIONS BY LEVERAGING TECHNOLOGY|
|DIGITIZING A VILLAGE|
|ICICI BANK ON SOCIAL PLATFORMS||SMART VAULT – THE ROBOTIC LOCKERS||THE ‘APPATHON’ CHALLENGE||OTHER INITIATIVES||CHALLENGES AHEAD||EXHIBITS|
Banking, Technology, Leadership, Chanda Kochar, Digitization, Strategy, Robotics, Information management; Information systems; Information technology, digital marketing, digital banking, mobile banking