The case “Maruti’s Digital Journey” talks about the adoption of digital technology by leading Indian automobile company Maruti Suzuki India Limited (MSIL). The case starts out with a brief history of MSIL. It then describes the digital initiatives taken by the company starting with data analytics. The case touches upon MSIL’s use of digital technology in providing a better customer experience. It also describes the innovative digital campaigns launched by MSIL on social media over the years. The case ends by highlighting the future plans of the company.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

IT and Systems Case Studies Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

PayPal (9 USD)

Issues

The case is structured to achieve the following teaching objectives:

	Understand why automobile companies are aggressively moving toward digitalization.
	Understand how companies create a better customer experience through the use of digital technologies.
	Analyze the role played by digital technologies in strengthening an automobile company’s marketing, sales, and distribution processes.
	Analyze the digital initiatives taken by an automobile company in marketing its products
	Understand why automobile companies are launching innovative digital campaigns on social media.

Contents

INTRODUCTION

ABOUT THE COMPANY

DIGITAL INITIATIVES AT MARUTI

THE ROAD AHEAD

EXHIBITS

Keywords

Maruti Suzuki India Limited , Suzuki Motor Corporation, Celerio, WagonR, DZire, 3D, Infotainment, SmartPlay, NEXA, AI, VR, Digital Campaigns, Social Media Campaigns, Platform, Digital, Data Analytics, Customer Relationship Management, Augmented Reality, Robots, Robotic Process Automation, Artificial Intelligence, Chatbot, Virtual Reality, Telematics, Digital Campaigns, Social Media, Omni-channel Platform, Emerging Technologies

INTRODUCTION - Next Page>>