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Case Details

Case Code: LDEN133
Case Length: 15 Pages 
Period: 1978 - 2017   
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization : Jaipur Rugs
Industry : Carpet weaving industry
Countries : India; Global
Themes: Social Entrepreneurship
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Jaipur Rugs – Empowering Communities at the Bottom of the Pyramid through Social Innovation

This case won the First Prize in the 2018 oikos Case Writing Competition (Social Entrepreneurship track), organized by oikos International, Switzerland.
 
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NAND KISHORE CHAUDHARY – THE SOCIAL INNOVATOR

 

Born in 1953 in Churu in the Shekhawati region of Rajasthan, India, NKC belonged to a traditional Marwari family. His father, Bhani Ram Chaudhary, ran a shoe store. NKC did his primary schooling from a government school. He spent time reading the works of Mahatma Gandhi and Rabindranath Tagore . This led to instilling in him a lifelong affection and compassion for the poor.

While pursuing his education at a college in Churu, NKC joined his father’s business. After he graduated, he was offered the job of a cashier in a bank. But he did not take it up as he wanted to start his own business. ..

 
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