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Case Code: LDEN133
Case Length: 15 Pages 
Period: 1978 - 2017   
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization : Jaipur Rugs
Industry : Carpet weaving industry
Countries : India; Global
Themes: Social Entrepreneurship
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Jaipur Rugs – Empowering Communities at the Bottom of the Pyramid through Social Innovation

This case won the First Prize in the 2018 oikos Case Writing Competition (Social Entrepreneurship track), organized by oikos International, Switzerland.
 
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INTRODUCTION

 
In a small village in the state of Rajasthan in India, a woman artisan, Bimla Devi, was busy weaving her signature into a corner of the rug she had just finished making. In her own words, she felt like a “film star” when she wove her signature into the rug. Some years ago, Bimla Devi’s life had turned upside down when her husband passed away. A pregnant Bimla Devi was left with the responsibility of sustaining her family. At her wits’ end, she finally decided to learn the skills and art of hand weaving. She turned for help to a social enterprise – Jaipur Rugs – which provided her with a better quality of life and education.

Jaipur Rugs was founded in 1978 by Nand Kishore Chaudhary (NKC) to provide a sustainable livelihood to people living at the bottom of the pyramid. Through his social enterprise, NKC revived the dying art of hand-weaving rugs and enabled the socio-economic growth of artisans among local communities in Rajasthan.

 

 
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