Michael Jackson - The Rise and Fall of 'The King of Pop'

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN041 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Career Cycle of Celebrity

Case Length : 17 Pages
Period : 1990-2006
Pub Date : 2006
Teaching Note : Not Available
Organization : Sony
Industry : Media and Entertainment
Countries : US

Abstract:

The case examines the rise and fall of Michael Jackson (Jackson), one of the most popular and controversial pop stars of the 1980s and 1990s. It describes the rise of Jackson from the son of a steel worker to a pop superstar in the 1980s.

The case then puts forth the various incidents such as the child abuse charges that have brought about a downfall in Jackson's career by the early 2000s.

It also throws light on his deals with various companies including the Sony/ATV music catalog deal, poor financial management, philanthropic activities and his bizarre behavior. The case ends with analysts' arguments on his comeback efforts and his future.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  Study the various phases in the life cycle of a celebrity and compare the same to that of a product or a company.

  Examine the business acumen of Michael Jackson.

  Examine the reasons that can lead to a downfall of a celebrity and draw lessons from it.

Contents:

  Page No.
Back to Work   1
The Childhood Days   2
The Making of a Pop Star   4
The Fall   5
Off The Wall   7
Bad Financial Management   8
Dangerous Future Ahead 10
Exhibits 12

Keywords:

Michael Jackson, Celebrity Endorsement, King of Pop, Child Molestation, Music Albums, Motown Records, Epic Records, Grammy Award, Lawsuits against Jackson, Financial Crisis, Sony/ATV Music Catalog.

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