Mark Constantine: The Willy Wonka of the Beauty Industry
ICMR HOME | Case Studies Collection
Leadership and Entrepreneurship Case Studies
In 1995, Constantine started Lush and brought
in a unique approach to the marketing of beauty products. Lush
did not have a traditional marketing department, and relied on
innovative products, in-store advertising, word-of-mouth
advocacy, and public relations to promote its products.
Constantine was also one of the pioneers who championed the
cause against animal testing in the cosmetics and beauty care
» Understand the unique leadership and management style of Mark Constantine and
his contribution to the success of Lush
Mark Constantine, Lush Fresh Handmade Cosmetics, Cosmetics to Go, The Body Shop, Anita Roddick, Innovation and Creativity, Values and Ethics, Natural based ethical beauty products, People for the Ethical Treatment of Animals, B Never Too Busy To Be Beautiful, Evaluation and Authorisation of Chemicals Legislation, New Product Development, Entrepreneurship, Leadership , People Management Style
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases Other Languages.
Business Reports Link:- Business Reports.
Books:- Textbooks, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|