Women’s Bean Project

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN088 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Non-profit Management / Social Entrepreneurship /Entrepreneurship

Case Length : 9 pages
Period : 2006-2008
Pub Date : 2013
Teaching Note : Yes (6 Pages)
Organization : Women’s Bean Project
Industry : Gourmet food products
Countries : US

Abstract:

Using business to create social change is difficult. The social enterprise sector as a whole needs more relevant support from the public sector in order to flourish. However, previous experience with public sector support has demonstrated challenges for the Women’s Bean Project (WBP). Past funding opportunities proved to be unsuccessful; funding sources were withdrawn, unorganized, and ineffective. Further, the women did not have positive experiences with various agencies which led to wary participation in potential programs.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

The Women’s Bean Project is a place where women can go when other options have failed. Working with organizations to help women transition back into society is a primary goal of the Women’s Bean Project. However, its ability to help employ women is driven by its sales, donations, and grants. Sales are reliant on public awareness of the organization and its mission. Faced with the possibility of declining sales in 2009 in a crisis-ridden economy, WBP’s executive members proactively consider adding jewelry items to its core product line and work with retailers in the local art districts to sell its new product line. The central focus of this case is to evaluate this new diversification move from a strategic and operational perspective.

Issues:

To raise awareness of this highly successful non-profit organization;
To allow students to evaluate WBP’s decision of diversifying into a new jewelry-making venture.

Contents:

  Page No.
Introduction 1
Background 2
The Program 3
Web & The Environment 3
Market positioning & Finances 3
To Diversify Or Not Diversify 3
Exhibits 4

Keywords:

Social entrepreneurship; Entrepreneurship; Non-profit management; New venture creation; Evaluating new venture decisions; Value creation; Diversification;

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