Tim Cook’s Leadership and Management Style: Building his Own Legacy at Apple
The case is structured to achieve the following teaching objectives:
- Understand the role of a leader in giving strategic direction to a company and in initiating change.
- Study the leadership and management style of Tim Cook and compare and contrast it with that of his illustrious predecessor, Steve Jobs.
- Study the personal characteristics and traits of Tim Cook that made him different from Jobs and also contributed to his success.
- Discuss and debate whether with Cook’s leadership, Apple would continue to remain at the helm of tech innovation.
|TIM COOK: THE JOURNEY AT APPLE|
|STEVE JOBS’S SHADOW|
|COOK’S LEADERSHIP AND MANAGEMENT STYLE|
Leadership; Leadership style; Great Man Theory of Leadership; Autocratic leadership; Democratic leadership; Consensus building; Change management; Culture; Driving culture change; Management style; Personality; Traits; Strategic management; General management