Apple's iPad: Redefining the Tablet PC Industry?

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Case Details:

Case Code : MKTG264
Case Length : 23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note :Not Available
Organization : Apple Inc
Industry : Computers and Peripherals
Countries : US, Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Exhibits

Exhibit I : Growth Trends in the US Retail PC Notebook Market
Exhibit II : Top Candidtes for iPad Cannibalization by Product Type
Exhibit III : Limitations of Apple iPad
Exhibit IV : Key Features of Apple iPad
Exhibit V : ChangeWave Survey Details
Exhibit VI : Companies Having iPad Compatible Website
Exhibit VII : Market Share in terms of Mobile Operating Software (estimated as on April 2010)
Exhibit VIII : Research Summary of E-Reader vs. Apple iPad
Exhibit IX : iPad Applications in Retail Industry
Exhibit X : Forthcoming Tablet PCs

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