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Dabur`s Digital Marketing Initiatives |
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INTRODUCTION |
| In February 2019, India-based FMCG company Dabur India (Dabur) launched a new digital campaign named ‘#ToMyBeeLoved’ on Valentine’s Day. Through this campaign, the company urged the influencers to encourage self-love among their followers. It also emphasized the importance of staying healthy. This campaign, which helped the company to reach out to bloggers and influencers from diverse backgrounds, also talked about people inculcating the right habits into their daily schedule, doing things they loved, prioritizing self-care, as well as showing affection to their loved ones...
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PayPal (7 USD)
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