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Case Code: MKTG383
Case Length: 17 Pages 
Period: 2010-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Lenskart Solutions Private Limited
Industry : E-commerce
Countries : India, Global
Themes: E-Business/Marketing Management
Case Studies  
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Lenskart.com: Setting Its Sight on the Indian Eyewear Market

 
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INTRODUCTION

In May, 2018, Lenskart Solutions Private Limited (Lenskart), an India-based omni-channel optical retailer that sold eyewear frames, contact lenses, sunglasses, and spectacles, announced an investment of US$ 0.5 million in ThinOptics, Inc. ThinOptics made state-of-the-art reading glasses that could be moulded to the nose, as they were super-thin and had no temples, which made them even more unnoticeable on the face. The glasses could be attached to items such as phones, keychains, and laptops so that one would not forget them. Furthermore, Lenskart had plans to invest US$ 2-3 million in start-ups working on either products or technologies that could help deliver inexpensive eye care solutions in 2018.

Lenskart, founded in 2010, had grown more than 200% year on year to become India’s fastest growing eyewear company and largest vertical ecommerce company in eyewear. As of June 2018, it claimed to be shipping 300,000 pairs of eye-wear per month, which was the largest eyewear selling company in India.

 

 
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