Tommy Hilfiger - The Struggles of an American Fashion Icon

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Tommy Hilfiger - The Struggles of an American Fashion Icon case study (Case Code: MKTG090) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG090 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 15 Pages
Period : 1969-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Tommy Hilfiger
Industry : Branded Apparel
Countries : USA

Abstract:

The case discusses the growth and decline of one of the leading global fashion labels, Tommy Hilfiger, from a strategic perspective. It provides information about the initial days of the man behind the business - fashion designer Tommy Hilfiger. Thereafter, the case gives a detailed account of the reasons behind the phenomenal success of the brand during the 1990s. It focuses on the following issues: licensing, association with music celebrities (especially with hip-hop/rap artists), designing and promotion. Next, it talks about the reasons that led to the brand's downturn in the early years of the 21st century and the corrective measures undertaken. Finally, it discusses the moves being made at the company in early-2004 and comments on its future prospects.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

• Evolution of a fashion label from being a single product business to one encompassing a wide variety of products and offerings.

• Importance of keeping the designs up-to-date and in sync with rapidly changing customer tastes in the apparel/fashion business

Contents:

  Page No.
Uncertain Times for a Successful Brand 1
Background Note 2
Tailoring the Success 3
There's no Stopping Tommy! 5
Why the Clothes Don't Fit Anymore 6
A Stitch in Time? 8
Exhibits 10

Keywords:

Growth, global, fashion labels, Tommy Hilfiger, strategic perspective, phenomenal success, licensing, association, music celebrities, hip-hop, rap artists, designing, downturn, 21st century, future prospects

Tommy Hilfiger - The Struggles of an American Fashion Icon - Next Page>>

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.