Philips: Making Sense of Simplicity

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Philips: Making Sense of Simplicity case study (Case Code: MKTG163) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG163 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges  

Themes

Differentiation
Case Length : 19 Pages
Period : 2004-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Royal Philips Electronics, Inc.
Industry : Electricals and Electronics
Countries : Worldwide

Abstract:

Royal Philips N.V was a major Dutch company with a significant presence in the lighting, healthcare, and consumer electronics markets worldwide. The case describes the company's 'Sense and Simplicity' initiative. It discusses the rationale behind the initiative and provides details on how the company incorporated the essence of simplicity in its processes and products. It then talks about the novel ways in which the company attempted to communicate its new brand promise to potential customers. The case ends with a brief discussion on whether the new initiative would strengthen the company's competitiveness and its future prospects.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Understand a company's brand positioning and communication initiatives

Gain insights into the concept of simplicity and its significance in the design of consumer electronics products

Analyze a company's efforts to gain a competitive advantage using design as a differentiator

Contents:

  Page No.
Introduction 1
Background Note 2
Positioning the Philips Brand 3
Philips Launches 'Simple' Products 8
Can Simplicity Change Philips' Fortunes? 9
Outlook 11
Exhibits 13

Keywords:

Philips, Sense and simplicity, Complexity in Technology, Brand repositioning, US Consumer electronics market, Restructuring, Communication strategy, Design , Differentiation, Medical, Lighting

Philips: Making Sense of Simplicity - Next Page>>


Custom Search





 

Fundamentals of Marketing Management
Textbooks Collection

Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.