Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies, Business Case Study

ICMR HOME | Case Studies Collection

To download Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India case study (Case Code: MKTG259) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies





Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from generalized experience of the authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG259 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Marketing Research / Discrimination Analysis / Consumer Decision-making Styles
Case Length : 08 Pages
Period : -
Pub Date : 2010
Teaching Note : Available
Organization : Apparel
Industry : -
Countries : India

Abstract:

David Martin (Martin), the marketing manager of Trendz4U, a UK-based garments manufacturer, which offered a range of clothing, was mulling over some key decisions that he would have to take while launching the company's successful brand in India. Two months earlier, the company had taken a decision to enter the rapidly growing market. Since then, Martin had been actively involved in devising the company's marketing strategy for India. As part of the planning phase, he had a pilot study conducted on Indian consumers. The tabulated responses were in front of him and based on these he had to make some recommendations emphasizing specific marketing strategies for specific market segments.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

To discuss how through discriminant analysis, similar kinds of users/customers can be classified based on certain characteristics.
To elucidate how discriminant analysis can be used in marketing.
Appreciate the importance of marketing research in making decisions.

Contents:

  Page No.
Introduction 1
About The Company 1
About The Industry 2
Consumers' Decision Making Styles and Purchase Behavior 3
Marketing Research at Trendz4U 5
Time to Take a Decision 5
Annexure 6

Keywords:

Discriminant Analysis, Marketing Research, Consumer Decision Making Styles, Marketing Strategy, Market Segment, Targeting, Apparel Industry, Branding, Domestic Vs Foreign Brand, Purchase Behaviour, Decision Making, Survey

Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.