Apple's iPad: Redefining the Tablet PC Industry?

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies, Business Case Study

ICMR HOME | Case Studies Collection

To download Apple's iPad: Redefining the Tablet PC Industry? case study (Case Code: MKTG264) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies





Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from generalized experience of the authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG264 For delivery in electronic format: Rs. 600;
For delivery through courier (within India): Rs. 600 + Rs. 25 for Shipping & Handling Charges

Themes

Consumer Behavior / New Product launch
Case Length : 23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Apple Inc
Industry : Computers and Peripherals
Countries : US, Global

Abstract:

This case discusses the launch of Apple iPad, one of the most hyped gadgets in Apple’s history. Analysts believed that if iPad delivered on its promises, it could easily become a sign for future computer gadgets coming into the tablet PC market. After the Apple iPad was launched, a number of giant computer software and hardware companies were expected to come up with products that would not only be able to compete with the Apple iPad but would also help them regain their market share. Analysts felt that tablet PCs were going to sell about 10 million units in the year 2010 alone and the competition for the iPad was set to heat up with many rival products entering the market. The year 2011 was expected to be the year of iPad’s competition and Apple had to gear up to meet the competition.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Understand the basic elements of diffusion of innovation process.
Understand the different types of innovations.
Understand the theory of diffusion of innovation given by Everett M. Rogers (influence of product characteristics on diffusion of innovation, Adopter categories, etc).
Understand the stages involved in consumer adoption of a new product.
Examine the different characteristics and personality traits of consumer innovators and later adopters.
Understand the relative importance of different types of information sources in the adoption process.
Understand the role of innovators and opinion leaders in innovation adoption through Frank Bass model of diffusion of innovation.
Appreciate the different strategy adopted by the marketer to increase rate of a new product adoption.

Contents:

The Road Ahead Exhibit I
  Page No.
Another category defying innovation? 1
Background Note 2
Apple in 21st Century: Coming Out With Disruptive Innovations 4
Historical Development Of Tablet Pc Industry – From Styalator To iPad 4
iPad – A Category Busting Innovation 6
Marketing The iPad 7
Focusing on Consumer Experience 9
More than a product?10
The Road Ahead11
Exhibits 13

Keywords:

Innovation, Disruptive innovation, Diffusion of innovation, Influence of product characteristics on diffusion of innovation, Adopter categories, Stages involved in consumer adoption of a new product, Frank Bass model of diffusion of innovation, Apple, iPad

Another category defying innovation? - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.