Assessing Factors Affecting Customer Satisfaction

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : MKTG277 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extra

Themes

Marketing Research / Regression Analysis/ Customer Satisfaction
Case Length : 3 Pages
Period : 2011
Pub Date : 2011
Teaching Note : Available
Organization : -
Industry : Agri-business
Countries : India

Abstract:

The case study focuses on a pilot study in marketing conducted by an organic vegetables firm in Hyderabad, India.

The firm had grown vegetables organically and supplied them to customers in Hyderabad.

The company conducted a pilot study to assess customer satisfaction toward their products. It wanted to initiate new strategies to increase its market share, based on analysis.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

» To understand the various steps involved in Multi Regression Analysis and its benefits
» To discuss how Multiple Regression Analysis could be used in this case to assess the factors affecting customer satisfaction.

Contents:

  Page No.
Introduction 1
About RFH 1
Pilot Study to Assess Customer Satisfaction 2
Exhibit 3

Keywords:

Multiple Regression Analysis, Marketing Research, Consumer Preferences, Customer Satisfaction, Dependent Variable, Independent Variables, Pilot Study, Decision Making

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