Assessing Factors Affecting Customer Satisfaction

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : MKTG277 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Marketing Research / Regression Analysis/ Customer Satisfaction
Case Length : 3 Pages
Period : 2011
Pub Date : 2011
Teaching Note : Available
Organization : -
Industry : Agri-business
Countries : India

Abstract:

The case study focuses on a pilot study in marketing conducted by an organic vegetables firm in Hyderabad, India.

The firm had grown vegetables organically and supplied them to customers in Hyderabad.

The company conducted a pilot study to assess customer satisfaction toward their products. It wanted to initiate new strategies to increase its market share, based on analysis.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

To understand the various steps involved in Multi Regression Analysis and its benefits
To discuss how Multiple Regression Analysis could be used in this case to assess the factors affecting customer satisfaction.

Contents:

  Page No.
Introduction 1
About RFH 1
Pilot Study to Assess Customer Satisfaction 2
Exhibit 3

Keywords:

Multiple Regression Analysis, Marketing Research, Consumer Preferences, Customer Satisfaction, Dependent Variable, Independent Variables, Pilot Study, Decision Making

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