Titan's Foray into Fragrances with SKINN
The case is structured to achieve the following teaching objectives:
- Understand the concept of diversification and its impact on long-term growth.
- Develop an understanding of the Indian fragrance industry.
- Explore the reasons behind the decision of Titan Company for diversification.
- Assess the effectiveness of the diversification strategy Understand the opportunities and challenges faced by Titan associated with its diversification decision.
|FRAGRANCE INDUSTRY IN INDIA|
|TITAN ENTERS PERFUMES CATEGORY|
|THE ROAD AHEAD|
Titan, Titan SKINN, Fragrances Market, Diversification, Long-term growth, Challenges , Distribution, Products, market penetration, Indian Fragrances market