Nokia Corporation: Reversing the Decline in Brand Value |
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"What you will see coming from us in the future is not just a numbering system, you are going to start to see names that carry a meaning and are important to consumers."1 - Keith Pardy, Global Marketing Head, Nokia Corporation, in 2006. "More than 850 million people have a Nokia mobile phone in their hands. No other consumer electronics company in the world has ever had such a customer base." 2 - Olli-Pekka Kallasvuo, CEO, Nokia Corporation, in January 2007. "Nokia is now as big as Samsung, Motorola, Sony Ericsson, and LG added together. These numbers were delivered in spite of some component shortages, a drop in Nokia's shipments in the US, and a slight loss of market share in China. Also inventory levels going into 2008 are lower than they were a year ago, so the extra volumes have not just been filling up the channels. It's hard to see any other vendor getting close to this level for a long time." 3 - Martin Garner, Mobile Director, Ovum4, in January 2008. Dominating the Mobile Phone Market
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1] "Nokia to Give its Brands the RAZR Edge,"
www.economictimes.indiatimes.com, September 13, 2006. |
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