The Making of Boeing 777

            
 
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Case Details:

Case Code : OPER044
Case Length : 18 Pages
Period : 1990-2004
Organization : Boeing
Pub Date : 2005
Teaching Note :Not Available
Countries : US
Industry : Aircraft Manufacturing

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Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

The Designing and Development Process

The 777 aircraft was built at the Boeing plant in Everett, Washington. The production process involved collaborative product design and development. Boeing aimed at achieving three specific goals when it built the aircraft:

• Reduce aircraft development time significantly.
• Meet customer requirements better by involving them in the development process
• Eliminate costly modification procedures.

The design and development process of 777 was substantially different from that of previous Boeing aircraft. The company actively sought suggestions from major carriers including United Airlines, Nippon Airways, British Airways, Japan Airlines and Cathay Pacific on how 777 should be designed...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Distinguishing Features

The notable design features of 777 included a unique fuselage cross section; Boeing's first application of fly-by-wire ; an advanced technology glass flight deck with five liquid crystal displays; a comparatively large scale use of composites (10 per cent by weight); and extremely powerful engines. The 777 offered optional folding wings where the outer 6m/21ft of each would fold upwards for operations at space- restricted airports...

The Benefits

Boeing reaped major benefits by automating its aircraft design process. The development time came down by 91 per cent and labour costs by 71 per cent. While comparing the design process of earlier aircraft including 757 and 767, Boeing 777 had the following additional advantages:

• Elimination of over 3000 assembly interfaces, without physical prototyping...

Exhibits

Exhibit I: The Boeing 747
Exhibit II: Chronological Development of Various Boeing Models
Exhibit III: Cockpit Designed through Catia
Exhibit IV: Assembling of the 777
Exhibit V: Overhead Space Solutions
Exhibit VI: Breakup of the Advanced Materials Used on the 777
Exhibit VII: EQPWS Displaying the Terrain Ahead
Exhibit VII: Seating in 777-200
Exhibit IX: Cockpit of 777
Exhibit X: Brief Description of 777 Models


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