Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER082 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Ecological sustainability \ Green IT \ Carbon footprint

Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note : Not Available
Countries : India
Industry : Computers, IT and ITeS

Abstract:

The case discusses the evolution of environmentally sustainable 'Green IT' practices at Wipro and its pursuit of 'IT for Green' as a big business opportunity. Responding to criticism from government and non-government agencies, Wipro introduced an electronic waste clearance service in 2006 for its customers. In June 2008, it unveiled an enterprise-wide charter called eco-eye to promote ecologically sustainable business practices.

The eco-eye blueprint embraced several goals to reduce the organization's carbon footprint, manage its water and energy efficiently, develop new benchmarks in recycling waste, minimize the use of hazardous substances, and motivate employees to follow green practices in their professional and personal lives.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The scope of Wipro's green initiatives included its internal infrastructure and operations; environment-friendly products, green computing solutions, and take-back services for its customers; as well as advocacy for e-waste legislation.

Issues:

Role of external stakeholders in influencing a company's environmentally sustainable business practices

'Green IT' operations and 'IT for Green' as a business opportunity.

The need for top management to champion enterprise-wide commitment to environmental sustainability.

Need for regulation in an emerging economy to create a level-playing field on issues such as e-waste.

Contents:

  Page No.
Introduction 1
The Beginning of Wipro's Green Journey 2
The Eco-Eye 3
Green Buildings 4
Green Data Centers and Virtualization 4
Energy Conservation 5
Green Testing Lab 6
Reduction of Greenhouse Gas Emissions 6
Services and Solutions 7
Greenware - Green Hardware from Wipro 7
A Green and Rosy Future? 8
Exhibits 9

Keywords:

Wipro, eco-eye, Green IT, Greenpeace India, Pollution Control Board, Azim Premji, Ecological sustainability, Carbon footprint, Greenhouse gas (GHG) emissions, Hazardous electronic waste, Take-back services, Green data center, Virtualization and consolidation, Energy Star certification, Waste water management, Restriction on the use of certain Hazardous Substances (RoHS), IT for Green, ISO 14001, United States Green Building Council (USGBC)

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