Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER088 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Environmental responsibility -- in terms of energy efficiency -- of the corporation and its supply chain / Carbon footprint of IT companies / Climate change mitigation

Case Length : 28 Pages
Period : 1987-2009
Organization : Hewlett-Packard (HP) Company
Pub Date : 2009
Teaching Note : Not Available
Countries : Global
Industry : Computers, IT and ITeS

Abstract:

HP, which had a portfolio of information technology products and services that addressed the needs of consumers and businesses, had won many accolades in the 21st century for its corporate environmental responsibility.

The company had taken various environment-friendly initiatives in the areas of chemicals management in product design; reducing the carbon footprint of its operations; bringing innovations in energy-efficient solutions for its customers; establishing a vast network for recycling of various categories of products; and finally, making its supply chain actively participate in the company's environmental sustainability commitment.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

However, as of 2008, HP was reported to be lagging behind a few leading companies (in technology and consumer goods sectors) in its efforts toward mitigating climate change. Given its legacy of responsible leadership in the industry with respect to environmental sustainability, should HP strive to gain the top slot in its efforts to mitigate the impact of climate change?

Issues:

Energy efficiency of worldwide operations toward a 'low carbon economy'.
Environmental sustainability as a business opportunity.
Political advocacy and involvement of external stakeholders in climate change mitigation.
Corporate governance to address climate change concerns.

Contents:

  Page No.
Introduction 1
Background 2
Mitigating the Impact of Global Operations on Climate Change 3
Energy Efficient Offerings to Customers 8
Supply Chain Environmental Responsibility 9
Performance Assessment by Greenpeace 10
Performance Assessment by Ceres 11
Conclusion 14
Exhibits 15

Keywords:

Energy efficiency, Carbon footprint, Global warming, Climate change, Corporate governance, Emissions accounting, Political advocacy, Information and Communication Technology (ICT) sector, Greenpeace, Ceres, HP's Eco Solutions, CO2 emissions, Renewable energy, Greenhouse gas (GHG) Protocol, Energy Star, Power to Change program, Supply Chain Social and Environmental Responsibility

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