Supply Chain Restructuring at Sainsbury' Supermarkets Limited | Operations Case Studies

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER094 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Supply Chain Restructuring

Case Length : 18 Pages
Period : 2000-09
Organization : Sainsbury's Supermarkets Limited
Pub Date : 2010
Teaching Note : Not Available
Countries : UK
Industry : Retail

Abstract:

The case examines the supply chain restructuring process at the UK-based retailer Sainsbury's. Sainsbury's, one of the largest retailers in the UK lost it leadership position to Tesco Plc. during the mid-1990s and continued to lose its market share till the end of 1990s. To address this issue, the company initiated a supply chain restructuring program that replaced the existing depots with highly automated fulfillment factories and consolidation centers to manage transportation of goods in an integrated manner. The existing distribution centers were replaced with fulfillment factories, some of which were fully automated and could handle different kinds of products. However, the implementation of new systems faced several problems and affected the availability of stock in the stores.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

In October 2004, Sainsbury's reported its first ever loss in a history of over 100 years. At this juncture, Justin King, who had assumed the role of CEO of Sainsbury's in March 2004, came out with another supply chain restructuring plan. The plan included the introduction of partially automated systems in the place of fully automated systems.

Several steps were taken to improve the availability of stock, like rolling out hand held devices to report exact stock position, extra manual support, night shifts to stock the stores, etc. With these and other supply chain initiatives, by the end of 2005, the product wastage reduced and instances of 'out of stock' went down. In 2006, most of the issues related to the stock availability were sorted out.

Issues:

Understand the role of efficient supply chain management in the retail industry.

Analyze the key operational reasons that led Sainsbury's lose its leadership position in the UK retail industry.

Evaluate the differences in operational efficiency between the fully automated, partially automated and manual supply chains.

Study the supply chain restructuring process at Sainsbury's and understand how it helped to turn around the company.

Contents:

  Page No.
Introduction 1
Background Note 2
A New Supply Chain 4
Implementation of New Supply Chain 5
Problems Crop Up 7
The Changes Made 9
The Results 12
Exhibits 13

Keywords:

Sainsbury's Supermarkets Limited, Supply Chain Restructuring, Supply Chain Automation, Distribution System, Supply Chain Infrastructure, '7-in-3' Supply Chain Management Program, Automated Fulfillment Factories, Key Performance Indicators, Regional Distribution Centers, Continuous Replenishment, Legacy Systems, Forecasting System Error, Stock File Accuracy, Stock Management Processes, Transport Management System

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