Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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This case study is about the innovations that the Sri Lanka-based MAS Holdings and its subsidiaries brought in to meet the challenging demands of their clients and to cater the needs of the ever-changing fashion industry. Each innovation at MAS Holdings was a result of some predicament inherent and unique to fashion industry. The case takes a close look at how MAS overcame its challenges by following the path of innovation in products and processes and the innovative use of technology, which established it firmly as a preferred sourcing partner for some of the world's leading world-class brands in Intimate wear, Active wear, and Fabrics.
» Understand the issues and challenges in Supply Chain Management.
» Analyze the importance of Quality, Uniqueness, Use of Technology, Flexibility, and Responsiveness in supply chain management.
» Appreciate the importance of the Buyer-Supplier relationship in the functioning of a supply chain.
» Study the phases of Innovation (both Product and Process) in a company and identify the steps at which Value Addition is done.
» Understand why and how a company should go in for Supply Chain Integration (taking a cue from MAS).
» Debate whether MAS should go in for Effectiveness or Efficiency.
» Discuss the concept of Lean Processes and explore ways in which MAS has gone in for Lean Manufacturing.
Supply Chain Management, Supply Chain Integration, Lean Manufacturing, Product innovation, Process innovation, Product Lifecycle Management (PLM) system, MAS Operating System, CAD/CAM technologies, Production, planning, and control system, Corporate social responsibility, Fashion industry, Apparel
Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global
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