Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

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Case Details:

Case Code : OPER082
Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Beginning of Wipro's Green Journey

In 2005, Wipro Infotech (Wipro), the integrated information technology solutions arm of Wipro Limited, was indicted by the Karnataka State Pollution Control Board for dumping huge volumes of hazardous electronic waste in illegal recycling units in Bangalore...

The Eco-Eye

The eco-eye blueprint embraced several goals to reduce the organization's carbon footprint, manage its water and energy efficiently, develop new benchmarks in recycling waste, minimize the use of hazardous substances, become ecologically sustainable, and motivate all employees to follow green practices in their professional and personal lives...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Green Buildings

Extending its greening mission to physical infrastructure, Wipro adhered to the LEED specifications developed by the US Green Building Council (USGBC). Two of Wipro's premises -- at Gurgaon (near Delhi) and Kochi in Kerala -- had been certified as green buildings by USGBC, with a Platinum rating for Gurgaon and a Gold rating for Kochi...

Green Data Centers and Virtualization

Typically, in any information technology organization, the data center is a storehouse of information but it is power hungry and is often criticized by environmentalists for its high energy consumption...

Energy Conservation

At the workstation level, Wipro introduced an enterprise-wide policy to substitute CRT monitors with LCD monitors. Bringing in nearly 32,000 LCD monitors, Wipro realized an energy savings of 66 per cent per desktop...

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