Book Authors: Marcia Robinson, Dr Ravi Kalakota
Book Review by : Vivek Gupta
Faculty Member, ICMR (IBS Center for Management Research)
e-business, m-business, IT industry, wireless devices, Network Infrastructure, B2B, B2C, C2C, Amazon, eBay, Aether, Air2Web, SMS, PDAs, value-added services, e-commerce, AT&T, OmniSky and Verizon
In the past decade, the world witnessed a revolutionary technology - the Internet that made possible to conduct e-business. This decade is witnessing the evolution of mobile business or m-business, which would bring significant changes in the way business is done. The book covers in detail the shift from e-business to m-business, the infrastructure required and the opportunities offered by m-business. It explains how the components of value chain would be affected by m-business. The book also provides insights on how and what strategies companies must develop to become successful in m-business.
Book Summary: The evolution of Internet has been in various phases. The earlier phase of the Internet allowed consumers and businesses to conduct e-business while the recent phase is witnessing m-business as well. The basic difference between them is the form of connectivity provided to the users. Users are connected through the wired web in e-business whereas m-business involves wireless web. Let us understand the key components of m-business and see how mobile technology is affecting e-business.
The first phase of evolution in the IT industry led to the automation of various business activities. It then led to reengineering of business processes and finally enabled web-based transactions. From automation to enabling e-business, businesses have come a long way and have responded well to the changing environments in the recent years. Technology has played an important role in determining the future business plans of organizations and at the same time increased customer expectations as well.
The rising customer expectations were partly satisfied by the proliferation of new technologies primarily the wireless technologies that included the wireless Internet, innovative wireless devices and location technologies. Companies started using wireless technologies in their existing e-business model. They offered their existing Internet services with a value added mobility feature. The wireless technologies also helped in the better management of business processes. This combination of Internet, e-business and wireless technologies gave birth to mobile business.