Google
A saga of Innovation
Article by - S.Ramakrishna,
Research Associate ,
ICMR Case Studies and Management Resources.
Sanjib Dutta,
Senior Faculty Member,
ICMR & Consulting Editor, Effective Executive.
Abstract
Google has evolved from a small search company over the
web into the world's no.1 search engine and is now on the verge of scaling even
more heights with its email service.
|
Google, the world's most popular search engine, is
scaling new heights these days. Born out of a project work carried out by
Larry Page (Page) and Sergey Brin (Brin), both Stanford dropouts, Google
has come a long way; from a small information search technology on the web
to the world's most popular and mostly referred search engine.
Google
search is an easy-to-use service which gives the results of a query in a
fraction of a second. Millions of browsers prefer Google over search
engines such as AltaVista, Infoseek, Netscape and Lycos. Not only does
Google rank much higher than other search engines in terms of efficiency
and effectiveness, but it also scores over others in terms of layout due
to its uncluttered look (Exhibit I gives a comparison of popular search
engines).
Google searched more than three billion web pages and processed
more than 200 million search requests every day. The search engine could
search for every possible file type on the World Wide Web, in 36 languages
and provided interface in 86 languages.
|
|
Exhibit I
A Comparison of Various Search Engines
| Search Engine |
Boolean |
Default |
Proximity |
Truncation |
Case |
Fields |
Limits |
Stop |
Sorting |
| Google |
-, OR |
and |
Phrase |
No, but stemming word in phrase |
No |
intitle inurl, inurl, link, site more |
Language, file, type, date domain |
Varies, + searches |
Relevance, Site |
| Yahoo! |
And or |
and |
Phrase |
No |
No |
intitle, url site, inurl link, more |
Language, file, type, date domain |
Very few |
Relevance, Site |
| Ask Jeeves/ Teoma |
-, OR |
and |
Phrase |
No |
No |
intitle, inurl |
Language, site, date |
Yes, + searches |
Relevance, metasites |
| MSN Search |
And, OR, Not, (), - |
and |
Phrase |
No |
No |
link site, locurl |
Language, site |
Varies, + searches |
Relevance, site, sliders |
| WiseNut |
– only |
and |
Phrase |
No |
No |
No |
Language |
Yes, + searches |
Relevance, site |
| Gigablast |
AND, OR, And NOT, ( ), +, – |
and |
Phrase |
No |
No |
title, site, ip |
Domain, type |
Varies, + searches |
Relevance |
| Exalead |
AND, OR, NOT ( ), – |
and |
Phrase Near |
Yes |
No |
title |
Language, file type, date |
Varies, + searches |
Relevance, date |
Adapted from www.ucalgary.ca/library/netsearch/compchart.html.
More >>
2005, ICMR Case Studies and Management Resources. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
|
More Classifications...