Tata Motors' Acquisition of Daewoo Commercial Vehicles
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR158
Case Length : 16 Pages
Period : 2003 - 2005
Organization : Tata Motors
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Heavy Commercial Vehicles
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Background Note
Tata Motors
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The Tata Group's history can be traced back to 1868 when Jamsetji Tata,
established a textile mill at Nagpur in Maharashtra. The Group set up the first
steel mill in the country, as also the first luxury hotel and the first airlines
service in India. By 2004, Tata Group's turnover was $14.25 billion,
contributing 2.6% of the country's gross domestic product.
The Group has 91 companies under its fold with operations spanning varied
sectors like Engineering, Materials, Energy, Chemicals, Consumer Products &
Services to Communications and Information Systems. Tata Motors is the biggest
company of the group4 and ranks as the
fifth largest commercial vehicle manufacturer in the world.
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The history of Tata Motors, earlier Tata Engineering & Locomotive Company Ltd.
(Telco), can be traced back to the early 1920s. The Telco plant at
Jamshedpur, originally belonged to Peninsular Locomotive Company
(Peninsular), which was established in 1923.
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In 1927, Peninsular
was taken over by East India Railway to manufacture passenger carriage
underframes for the Indian Railways.
In 1945, Tata Sons5 purchased the
plant from the Government of India and used it to manufacture steam
locomotive boilers and other engineering products, under the name Telco.
The company also entered into collaborations with Marshal Sons (UK) to
manufacture steam road rollers, and with Krauss Maffei (West Germany) to
manufacture steam locomotives.
In 1954, the company entered into a technical collaboration with
Daimler-Benz to manufacture automotive vehicles. |
The association with Daimler-Benz helped the company build up a strong in-house R&D center (Engineering Research Center-ERC) at Pune, Maharashtra.
By 1961, it was manufacturing construction equipment. Over the years, the
company acquired up-to-date technology from several collaborations and
co-operation agreements with international companies. In 1961, Telco produced
its first crane in collaboration with M/s Pawling & Harnischfeger (P&H), USA. In
1966, it acquired Investa Machine Tools Co and set up a machine tools division
at Pune. In the same year, it started its Press Tool Division and vehicle
manufacture facilities at Pimpri and Chinchwad (Pune). The first commercial
vehicle was produced in 1977. In 1983, Telco started producing heavy commercial
vehicles...
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