Transforming Sanofi-Aventis

            
 
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR358
Case Length : 18 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Sanofi-Aventis
Industry : Healthcare / Pharmaceuticals
Countries : France; Global

To download Transforming Sanofi-Aventis case study (Case Code: BSTR358) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies



Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Background Note

Sanofi-Aventis was formed in 2004 when French pharmaceutical major Sanofi-Synthélabo acquired the Franco-German pharmaceutical group Aventis. As of 2009, it was the world's third largest pharmaceutical company going by prescription drugs sales...

Enter Viehbacher

Viehbacher was half Canadian, half German, and in his late 40s. Before taking over as Sanofi-Aventis' CEO, he had been head of GSK's US operations, and had had more than 20 years' experience in the company. He had previously overseen the French market of Glaxo Wellcome and spoke French fluently...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Overhauling R&D

Viehbacher said that Sanofi-Aventis' R&D would be overhauled in a bid to make it productive and in sync with patient's needs and the demands of the rapidly changing pharmaceutical environment. The new approach to R&D was aimed at driving creativity and innovation by simplifying the R&D organization...

Emerging Markets

Viehbacher was quick to note that Sanofi-Aventis was the #1 pharmaceutical company in emerging markets, which accounted for around 25% of its revenue and 70% of its growth. , Sanofi-Aventis held the #1 position in Brazil, Mexico, Algeria, and Morocco; #2 in Russia; #3 in South Korea, Turkey, and South Africa; #4 in China; and #9 in India...

Excerpts Contd...>>

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Custom Search





Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.