Oracle's Acquisition of Peoplesoft

            
 
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Case Details:

Case Code : BSTR154
Case Length : 19
Pages Period : 2000-2005
Organization : ORACLE
Pub Date : 2005
Teaching Note :Not Available
Countries : United States
Industry : Software

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Background Note

Oracle

In 1977, Ellison along with Bob Miner & Ed Oates founded Software Development Labs (SDL).

They started providing consulting for a handful of corporate clients. Ellison came across a paper called "A Relational Model of Data for Large Shared Data Banks"written by EF Codd at IBM. Though IBM was itself unconvinced by the commercial viability of the model, Ellison was fascinated by the concept and was struck by its business potential.

He decided to commercialize the technology of relational databases. In 1979, SDL was renamed Relational Software Inc. (RSI). The company released its first database program compatible with both mainframe and desktop computer systems. In 1983, RSI changed its name to 'Oracle Corporation' to reflect its flagship product Oracle Database Version 3.

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In 1980, Oracle had only eight employees and its revenues were less than $1 million. In 1981, IBM adopted Oracle's SQL for its mainframe systems and for the next seven years, Oracle's sales doubled every year.

Oracle went public in 1986, raising $31.5 million with its initial public offering (IPO). In 1987, when the packaged business application segment was just taking shape, Oracle launched its business application division and thereafter released its financial and project-management modules. A year later, in 1988, the company released its Oracle Database Version 6 with new features like online backup, but the version fell short of market expectations on the reliability aspect.

By 1990, Oracle reported earnings of US$970.8 million. However, the third quarter of fiscal 1990 was a bad quarter for Oracle as the company posted its first losses after years of growth. The market capitalization of the company fell by 80 percent and it was on the verge of bankruptcy...

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