ICICI Bank's "Get up to 100% Cash Back" Offer

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : FINC046
Case Length : 08 Pages
Period : 1992-2006
Pub. Date : 2006-2007
Teaching Note :Not Available
Organization : ICICI Bank
Industry : Banking and Financial Services
Countries : India

To download ICICI Bank's "Get up to 100% Cash Back" Offer case study (Case Code: FINC046) click on the button below, and select the case from the list of available cases:

Finance | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


For delivery in electronic format: Rs. 100 ;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra

Finance Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous


In October 2006, ICICI Bank, the largest issuer of credit cards in India, announced its "Get up to 100% Cash Back" promotional scheme for its credit card customers. As per this offer, if any customer made a purchase transaction of over Rs. 2,000 on his/her ICICI Bank credit card, he/she could get back cash ranging from a minimum of 1% to a maximum of 100% of the transaction amount.

This scheme was restricted to transactions made at merchant establishments with an ICICI Bank Electronic Data Capture terminal. The offer was open from October 2006 to December 2006.

The cash back percentage would depend on the summation of the digits in the six–digit approval/authorization code (AAC) printed in the ICICI Bank credit card charge slip. The sum of these digits could be in the range of 1 (when the AAC is 000001) to 54 (when the AAC is 999999). Refer to Table I for the details of the cash back percentage corresponding to different ranges of the total of AAC digits...

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies


Exhibit I: Picture of ICICI Bank's Revised Cash Back Scheme
Exhibit II: Detailed Terms and Conditions of the ICICI Bank Credit Card "Up to 100% Cash Back" Offer

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

Custom Search

Marketing Financial Products
Textbooks Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.