Innovations at Wipro
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Case Details:
Case Code : HROB040
Case Length : 11 Pages
Period : 1980 - 2003
Pub Date : 2004
Teaching Note : Available
Organization : Wipro Technologies
Industry : Information Technology and Related Services
Countries : India
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"We are predominantly a service company, but we feel if we
develop something of our own, it creates more value for our customer. We are not
merely telling our customers we will do this or that, but are bringing something
new to the table which is ready and available."
- Divakaran Mangalath (Divakaran), CTO, Wipro Technologies.
'Applying Thoughts'
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In July 2001, Anurag Seth along with his team at Wipro Technologies (WT), the
flagship company of Wipro, created workflow automation solutions for the
publishing industry. This was a significant step as it resulted in a framework
around which Wipro built a huge market for automation of business processes.
In November 2001, the workflow automation solutions were named Content Commerce.
Initially, Wipro focused on the publishing industry, but with the huge success
of Content Commerce, the company decided to expand the solutions to other areas
such as finance, insurance and manufacturing.
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Wipro believed that innovation was essential to achieve growth and a
competitive advantage. Innovation was one of the values in Wipro's promise
statement (Refer Exhibit I). According to analysts, the deep-set culture of
innovation in Wipro gave it an edge over others in the knowledge-based
industry.
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The top management at Wipro believed that to achieve its goal of
being among the top 10 IT services companies in the world by 2004, it had to
focus on offering innovative solutions to customers.
Commenting on the innovation process at Wipro, Divakaran said, "Have
we done innovation in different parts of the organization. Yes, we
have, but it was done in different parts of the organization.
The individual business units looked at business opportunities from
their own viewpoint. This time it is a corporation-wide initiative."
In 2003, Wipro was concentrating on innovative ideas in themes like
Home Networking, Wireless telecommunications and Workplace
Collaboration. |
Background Note
Wipro was established in 1945 under the name Western India Vegetable Products
Limited in Maharashtra and commenced operations in 1946. In 1947, the company
set up an oil mill and hydrogenated cooking medium plant at Amalner in
Maharashtra for manufacturing vegetable ghee, edible oil and laundry soap.
In
1966, Azim Hasham Premji (Premji) became chairman of Wipro and charted an
expansion plan for the company. This included diversification into manufacturing
toiletries and baby care products.
Innovations at Wipro
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