Organizational Culture at Dreamworks Animation

            
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

Case Details:

Case Code: HROB163
Case Length: 19 Pages
Period: 1994-2013
Organization: DreamWorks Animation SKG
Pub Date: 2013
Teaching Note: Not Available
Countries: USA
Industry: Animation Films

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""...We have transformed over the years from hand-drawn animation to computer-generated films to being a leader in 3D entertainment. Our strategy has remained the same: to produce great stories that are creatively driven and technologically state-of-the-art. In pursuit of this goal I'm proud to say that what defines DreamWorks Animation more than anything else is the dedication and the expertise of our people."

– – Jeffrey Katzenberg, CEO, DreamWorks Animation SKG Inc.

""DreamWorks Animation is an incredibly creative and collaborative operation because of the culture." ".

– Evan Rosen, Communication Strategist.

DreamWorks Animation SKG Inc. (DreamWorks), California, the US-based animation film making company was ranked 12th in Fortune's '100 Best Places to Work For' in 2013. DreamWorks was the only Entertainment Company to appear on the list. Dan Satterthwaite (Satterthwaite), head of human resources, DreamWorks, said "We are incredibly proud to be named to Fortune's 100 Best Companies to Work for list, for the fifth consecutive year. We see this recognition as a validation of how and why DreamWorks Animation continues to attract talent from around the world, making us a top employer in Los Angeles, in California, and in the U.S."

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

DreamWorks was founded by director and producer of Amblin entertainment , Steven Spielberg (Spielberg) ; Jeffrey Katzenberg (Katzenberg), former executive at Walt Disney Animation

Studios (Disney) ; and David Geffen (Geffen), a producer and a businessman; in 1994. Over the years it had diversified into areas like live action films, animation, television broadcasting, and music. Its first film –'The Peacemaker' – was an action thriller, where hi-technology effects were used. . ..

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