Unilever in India - Managing Human Resources
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Case Details:
Case Code : HROA007
Case Length : 13 pages
Period : 1888 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Unilever
Industry : Packaged Goods
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
In the summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded FMCG goods in India...
Organizational Structure
The very factors like HR policies that made HLL the most coveted employer during the 1980s and early 1990s later came under scrutiny as situation changed forcing the management to think anew...
Human Resources Development
One of India's most sought after employers, HLL recruited most of its future managers at the leading institutes of technology and management in the country. HLL believed in a policy of scrupulous meritocracy, which emphasized caliber, competence and contribution...
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Corporate Restructuring
In April 2004, as part of a major restructuring exercise, HLL divided its businesses into two broad divisions, home and personal care (HPC) and foods. The newly created HPC division integrated the soaps and detergents businesses and personal products businesses...
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Road Ahead
HLL had always been perceived as more Indian than multinational. One reason was that Unilever believed, that its companies best progressed through a combination of global linkages and a locally tuned consumer understanding deeply rooted in local cultures...
Exhibits
Exhibit I: HLL – Key Financials
Exhibit II: HLL – Ten-Year Performance
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Exhibit III: HLL – Board
Exhibit IV: HLL – Management Committee
Exhibit V: HLL - Employee Development Programs
Exhibit VI: A Day at HLL
Exhibit VII: Business Leadership Program in Sales & Marketing
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