Larry Ellison - The Source of Oracle's Wisdom
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Case Details:
Case Code : LDEN019
Case Length : 14 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note :Not Available
Organization : Oracle Corporation
Industry : Computers and information Technology Countries : USA
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Excerpts Contd...
Ellison's Leadership Style
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According to analysts, Ellison was a self-motivated, determined leader, who
transformed a start-up into a multi-billion dollar company in a fiercely
competitive industry. They felt that Ellison possessed many of the attributes of
a true leader - leadership, drive, imagination and the attitude to win.
Describing Ellison, BusinessWeek said, "He has spent years transforming himself
from a causeless rebel to a driven, disciplined warrior - a self-styled New Age
samurai."
Praising Ellison's visionary thinking and flawless business judgment,
The Wall Street Journal commented, "At Oracle Corp., not many people get to tell
CEO Lawrence Ellison where to get off..... Ellison is a mercurial,
headline-grabbing visionary."
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Describing Ellison's leadership qualities, Florence Stone said, "Depending on
who you're talking to, Ellison is an arrogant promoter who borrows heavily
from the ideas of others or a visionary leader who knows how to turn a
neglected idea into a stunning market success...
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The Other Side of Ellison
Critics alleged that right from the inception of Oracle, Ellison aimed at
generating rapid sales growth, sometimes at the expense of product quality.
In the process, Oracle had developed a notorious reputation for selling
'vaporware' products, which promised much but delivered little.
According to
media reports, there were several instances when Ellison confused the
company's customers. Ellison claimed that 'Oracle' had a syntactic optimizer37
while INGRES and others had a semantic optimizer... |
Exhibits
Exhibit I: Oracle's Financial Performance
Exhibit II: Oracle's Prime Competitors
Exhibit III: A Note on Relational Database Management Systems
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