BMW Group's MINI Production Triangle
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Case Details:
Case Code : OPER073
Case Length : 19 Pages
Period : 2006-2008
Organization :
BMW AG
Pub Date : 2009
Teaching Note :Not Available
Countries : UK
Industry :
Auto and Ancillaries
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Excerpts Contd...
Mini Production Triangle - A Three-Step Process
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Bodyshell Production
In bodyshell production, metal sheets were welded together to form the body of the MINI. These body panels were delivered at four hours' notice directly to the body production at Oxford plant...
Paintshop
The second step in the MPT was the paintshop where the bodyshell was painted with several coats of color. Plant Oxford was responsible for the paintshop...
Assembly
The MINI had 372 different interior and 319 different exterior options. It was
possible to produce 1.5 x 1016 different MINI variants...
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Other Aspects
Logistics
The BMW Group aimed to reduce the environmental impact caused by the movement of components and vehicles required for the production of the MINI. Since setting up the production triangle in the UK, the transport routes of the production components were shortened...
Trained Associates
According to industry experts, one of the important factors that contributed to the success of the MPT was its associates. Training and development of associates was a high priority at all three plants...
Efficient Resource Management
The BMW Group was the first major automobile company to achieve the international environmental management standard ISO 14001...
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Community Involvement
Besides supporting economic development in their regions, the MPT supported communities through numerous social and cultural activities...
Results
As of 2006, one out of seven vehicles delivered by the BMW Group was a MINI. According to Reithofer,
"Our decision to produce a new Mini was not received well by everyone right away. There were concerns that we had over-estimated the appeal of the Mini brand. But as worldwide sales have shown, Mini has certainly proven itself to be a real winner."...
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Exhibits
Exhibit I: BMW Group Timeline
Exhibit II: BMW Group -Key Figures
Exhibit III: History of MINI
Exhibit IV: History of Oxford, Swindon and Hams Hall Plants
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