The Making of Boeing's 787 'Dreamliner'

            
 
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Case Details:

Case Code : OPER053
Case Length : 17 Pages
Period : 2002-05
Organization : Boeing
Pub Date : 2006
Teaching Note :Not Available
Countries : US
Industry : Aircraft Manufacturing

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Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Background Note

In 1916, William Boeing (William) and George Westervelt (Westervelt) founded the Pacific Aero Products Company. Later, in 1917, the name was changed to Boeing Airplane Company. Boeing began manufacturing aircraft for the US military during the World War I. In 1922, Edgar N. Gott became the company's president and during his tenure, the US Navy awarded Boeing a contract to build a primary trainer (a plane for training pilots). In 1927, the Model 40A mail plane won a US Post Office contract to deliver mail between San Francisco and Chicago. Boeing Air Transport (BAT) was formed to run airmail services. BAT also trained pilots, set up airfields and provided maintenance staff for these services...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Naming the Aircraft

The suffix 'Dreamliner' was the choice of hundreds of people across the world, who participated in the 'Name Your Plane' program held by Boeing together with AOL-Time Warner in May 2003. The program included online and offline initiatives aimed at engaging the public in the development of the 7E7. Under the program, customers of AOL and other people in countries like China, France, the UK, the US, Germany and Japan were given the opportunity to indicate their preferred option from among the following names - Dreamliner, eLiner, Global Cruiser and Stratoclimber...

Selection of Partners

To select the best systems, technologies and design concepts for the 787, Boeing consulted with twenty international systems suppliers and grouped them under the '787 Systems Technology Team' (Refer Table II for the list of team members). The team was announced in June 2003 and consisted of materials and aircraft structure experts who helped Boeing in selecting the materials and systems to be used in the aircraft. The prime intention of Boeing was to make open and elegant systems which would allow the 787 to be updated with the latest technological advancements throughout its lifetime and provide increased functionality...

Design and Development Process

As Boeing outsourced the Dreamliner manufacturing processes to various partners spread across the world (who in turn selected suppliers to supply the required material), it required constant collaboration among nearly 6,000 engineers around the world. For this, Boeing developed 'Product Lifecycle Management' (PLM) teams that integrated designers and manufacturers, maintenance and aircraft owners...

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