Taiichi OHNO and Toyota Production System

            
 
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Case Details:

Case Code : OPER043
Case Length : 19 Pages
Period : 1998-2004
Organization : Toyota
Pub Date : 2005
Teaching Note : Available
Countries : Japan
Industry : Automobile (Two Wheelers)

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Richest Automobile Company Contd...

Toyota's rivals themselves acknowledged the superiority of the Toyota Production System (TPS), which was put in place in the 1950s-1960s under the direction of the company's production chief Taiichi Ohno (Ohno). Officials from GM went on record to say that Toyota was the benchmark in manufacturing and product development in the automobile industry. Ford and BMW also openly acknowledged Toyota's manufacturing superiority and often borrowed ideas from the TPS. On its part, Toyota encouraged other companies to study its manufacturing processes and did not deny access to its plants, even to representatives of rival companies. Toyota was growing rapidly and had overtaken Ford (the second largest company in the industry) in global market share in 2003.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Analysts declared that it had a very good chance of achieving its target of 15 percent market share by 2015, which would help it displace GM as the biggest automobile company in the world.

Taiichi Ohno

Ohno was born in 1912 in Manchuria, China. After graduating from the Nagoya Technical High School, he joined Toyoda Automatic Loom Works (TALW) in 1932 and later moved on to the automotive business in 1943 as an assembly manager. In the late 1940s, when he was in charge of a machining shop at the Toyoda Group Automotive Operations, Ohno experimented with various ways of setting up the equipment to produce items that were needed in a timely manner. There was a severe shortage of material in Japan at that time as a result of the Second World War and the company did not have enough capital to carry huge inventories.

Therefore, the main challenge was to produce the maximum units possible, given the financial and other constraints. Customers also demanded a wide variety of products, and this required production flexibility. In his experiments on these fronts, Ohno was inspired by the ideas of Henry Ford4 and Edward Deming5...

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4]  Henry Ford was the founder of the Ford Motor Company. Ford developed the concepts of assembly line manufacture and mass production.

5] Edward Deming was a prominent statistician and the pioneer of statistical quality control in manufacturing.

 

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