Velib': Paris's Public Bike Sharing System

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Case Details:

Case Code : OPER090
Case Length : 19 Pages
Period : 2007-2009
Organization : JCDecaux / City of Paris
Pub Date : 2009
Teaching Note :Not Available
Countries : Paris, France
Industry : Media / Public sector

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Results

According to analysts, prior to the launch of Vélib', only 1 percent trips were made by bicycle in Paris. However, after the launch of Vélib', the number had increased to 10 percent by the end of 2007. Analysts predicted that the number of bicycle trips would reach 53 percent after 1 million bikes were launched, taking the trips to 27.3 million per day in 2008...

Vélib' - Contributing to Sustainability?

By mid-2007, Vélib' recorded 63 million bike rentals. By the end of 2007, Parisians and tourists had made 27 million trips on Vélib' bikes - a 70 percent increase in bicycle usage compared to 2006. This led to a reduction of 5 percent in car use and congestion...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Looking Ahead

Despite the number of infractions related to the Vélib' bike vandalism, Paris planned to launch the service in the city's suburbs. In 2008, JCDecaux announced its plans to set up 300 stations with 3,300 bikes outside Paris. According to the company, the fleet expansion would cost around € 8 million...

Exhibits

Exhibit I: Cyclocity System
Exhibit II: Some of the Successful Public Bike Systems around the World
Exhibit III: Components of the Velib System

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